Doha2026

Partnership & Sponsorship Proposal for the Doha Meeting of the Wanda Diamond League and the Qatar Athletics Federation.

16/05/2026 Doha, Qatar13,000+ seats · Qatar Sports Club34.4M TV audience

Why partner with Doha

The first stop for the world's best

Doha meeting TV audience34.4M

Cumulative viewers across 13 broadcast markets.

Diamond League TV audience409.5M

Global cumulative audience of the series, sold worldwide by IMG.

Social media, whole series398M

Engagements, impressions and views on Facebook, Instagram, X and YouTube.

Stadium capacity13,000+

Sold-out crowds in 2024 and a record turnout in 2025.

Doha TV coverage212hrs

Across 135 dedicated programmes worldwide.

Years of world-class athletics29yrs

The Doha Meeting began in 1997 and opened the first Diamond League in 2010.

01 · The Doha Meeting

One of the finest one-day meetings in the world

1997
The Doha Meeting is born and quickly earns a place among the world's top one-day meetings.
2010
Doha stages the first ever Diamond League meeting at Qatar Sports Club on 14/05/2010.
2021
Through the pandemic, a 90-minute global TV event with stars from 35+ countries.
2022
World-leading marks and the top meeting of the year for viewers: 28.5 million.
2024
Standing-room-only stadium. Olympic champion Neeraj Chopra makes his Doha debut and wins.
2025
The most remarkable edition yet: record crowd and an elite line-up of world champions.

Diamond League flags at the Doha Meeting — DOHA MEETING 2025

02 · The Wanda Diamond League

A global championship, Doha opens the road

15

elite one-day meetings

5

continents

32

Diamond disciplines

1

two-day Final in Brussels

#RoadToTheFinal

Athletes collect points across the season from May to September. The best in each discipline qualify for the Final.

Winners become Wanda Diamond League Champion
A Diamond Trophy and enhanced prize money
A wild card for the next World Athletics Championships

03 · Global TV audience

The highest audience on record

153.1M

257.2M

409.5M

3 seasons ago2 seasons agoLatest season

▲ +59% year on year

Top markets by cumulative audience. China (CCTV5) alone: 368.9M, 90% of viewers.

Italy

8.26M

UK

6.40M

Sweden

4.39M

Brazil

4.05M

South Africa

4.05M

Norway

3.22M

USA

2.71M

Poland

2.30M

Source: IMG / Publicis Sport & Entertainment audience study. 1,734 dedicated programmes, 2,647 hours. SportAll (France) and Canal+ (Monaco): no data; Al Kass cannot supply verified audiences; Russia excluded.

04 · Audience by meeting

Doha leads the opening stretch

The first five meetings of the season delivered more than half of the total audience. As the traditional season opener, Doha draws the eyes of the athletics world.

34.4M

Doha cumulative audience

212h

Doha broadcast coverage

Oslo

56.1M

Paris

48.7M

Florence

41.7M

Stockholm

37.3M

Doha

34.4M

Rabat

33.8M

Lausanne

29.7M

Xiamen

27.4M

London

24.1M

Eugene

22.5M

Fontvieille

17.9M

Chorzów

17.7M

Brussels

11.4M

Zürich

6.8M

05 · Doha broadcast and audience

135 programmes. 13 markets.

Your brand travels with the meeting: live, delayed and in highlights, on the world's leading sports broadcasters.

China · CCTV32.5MUK · BBC564KSweden · SVT293KBrazil · SporTV281KFinland · MTV223KSouth Africa · SuperSport188KItaly · RAI & Sky163KPoland · Polsat95KUSA · NBC64KNorway · NRK37KSwitzerland · SRG SSR35KSpain · Movistar23KGermany · Sky Sport

34.4MDOHA VIEWERS

Delayed / repeat18.9M

Highlights14.2M

Live1.3M

06 · Sustainability 2030

Racing towards carbon neutral

World Athletics aims to be carbon neutral by 2030, cutting emissions 10% every year under the UN Sports for Climate Action Framework. Doha is on the journey with them.

World Athletics pillars

Sustainable production and consumption
Climate change and carbon reduction
Local environment and air quality
Global equality and diversity
Accessibility and wellbeing

What Doha did in 2025

Electric cars for athlete and guest airport pick-up
Airport train to the city centre for invited guests
Electric carts for trackside cameras
Recyclable products across the venue

Your brand, greener

Companies that share this goal are invited to join as a sustainability partner of the meeting.

07 · Promotion and community

Reaching every community in Qatar

We connect the meeting with a younger audience and a wider public, all year round.

Youth

Children's coaching clinics
Youth outreach with athletes
Schools and athletics clubs
Ministry of Education partnership

Health

Ministry of Public Health: exercise and sport
Wellbeing programme for Qatari nationals
Cancer prevention and early detection campaign

Community

Embassy engagement with expatriates
Embassy relay programme
Press conferences with global stars

Pre-event press conference with athletes — PRESS CONFERENCE · DOHA 2025

08 · Social media

Stars, stories and millions of views

20M+

potential reach per athlete post

1.5M+

views of Doha clips

398M

series engagements

Promotional filmTicket graphicsHead-to-head graphicsAthlete infographicsQatari athlete filmsLive interviewsBehind the scenesInfluencer contentAthlete video announcements

Social post: Neeraj Chopra press conference

09 · The event in brief

16/05/2026

Doha Wanda Diamond League 2026 · Doha, Qatar

VENUE Qatar Sports ClubCAPACITY 13,000+ for athleticsFORMAT Season opener, live worldwide

10 · Sponsorship packages

Choose your podium

Exclusive Title · Diamond

Title Sponsor

$500,000

One partner only

Meeting naming right: "[Your brand] Doha Meeting 2026"
Top-of-bib branding for men and women
Hurdle, steeplechase and start-board branding
30% of LED perimeter display time
4 VVIP, 20 VIP and 200 grandstand tickets
Dominant on interview backdrops and print

Compare all rights →

Main · Platinum

Main Sponsor

$250,000

Maximum 2 partners

Bottom-of-bib branding
10% of LED perimeter display time
2 infield and 2 finishing-straight boards
2 VVIP and 40 VIP tickets
2 × 30-second stadium video spots
Website, social and TV graphics

Compare all rights →

Gold

Gold Sponsor

$100,000

Maximum 5 partners

5% of LED perimeter display time
1 finishing-straight board
10 VIP tickets
1 × 30-second stadium video spot
1-page advert in the stadium programme
Website, social and TV graphics

Compare all rights →

11 · Rights by package

Everything you get, side by side

Right	Title · Diamond	Main · Platinum	Gold
Meeting naming right	"[Brand] Doha Meeting 2026"	—	—
Athlete bib branding	Top of bib	Bottom of bib	—
WA Ambassador or top official, twice a season
Event tickets	4 VVIP, 20 VIP (Tribune 1), 200 tickets (Tribune 2)	2 VVIP, 20 VIP + 20 extra VIP (Tribune 1)	10 VIP (Tribune 1)
Use of partner title in your own promotion
Parking passes and staff credentials	10	5	2
Hurdle branding stickers		—	—
Steeplechase barrier stickers (alternate)		—	—
Sprint start board		—	—
LED perimeter boards (6m × 1m), share of display time	30%	10%	5%
Infield boards	4	2	—
Finishing straight boards (3m × 0.6m)	4	2	1
Stadium programme adverts	2 pages	1 page	1 page
Stadium video spots	4 × 30 sec	2 × 30 sec	1 × 30 sec
Announcer mentions	5×	2×	1×
Athletes' bibs	Men and women	—	—
Promotional activities at the venue	Facilitated	Facilitated	Facilitated
Website, social media and TV graphics
Recognition on printed materials	Dominant
Media interview backdrops	Dominant		—
Presence on the Doha ticketing site		—	—
Banners and displays in public spaces		—	—
Investment	$500,000	$250,000	$100,000

12 · Branding exposure

See your brand everywhere in Doha

Title and bib sponsors at the 2025 Doha Meeting: track, stands, press room, city streets. Tap any photo to enlarge.

13 · QAF partnership

On the kit of Qatar's athletes

Partner with the Qatar Athletics Federation and your brand appears on the national team uniform, at home and at every international competition.

National team uniformInternational championshipsFederation events all yearCombined with the Doha Meeting

Athlete celebrating in a branded uniform

14 · Contact

Let's build Doha 2026 together

Mohammed Al-Fadala

President, Qatar Athletics Federation · Deputy Meeting Director, Doha

E-MAILmalfadala@qaf.qa

PHONE+974 55 23 20 00